Simple & Sentimental started as my hobby. I would make gifts in my freshman dorm room at East Carolina University in the fall of 2016. In December, I started listing products on a modest Etsy shop, and orders suddenly poured in. We really knew we were onto something when we launched bridesmaid proposal boxes. Around one year and 3,000 sales later, we hired our first employee and began operating out of an office that wasn't in my bedroom. Now, what began with a Black Friday purchase has turned into a 2,600 square foot production and well over 18,000 sales on Etsy in two years. My husband Nick and I love working together to make people across the world smile. Simple & Sentimental has and always will be my passion, I just can't wait to see where it takes me next.